The global financial marketplace has recently become quite volatile, as fears of an American recession affect economies all over the world. Such fears can be especially dangerous for businesses. In times like these, many top managers panic and make unwise decisions such as firing quality employees and slashing important programs.
This might seem like a wise decision at the time from a fiscal standpoint, but what many do not realize is that it actually ensures that there will be little to no top-line growth when the economy picks up later on. Fortunately, there is a better way for companies to cut costs. All that is required are the right per-customer per-project profitability metrics.
In a discouraging economic climate, how can you know where you should cut and where you shouldn't? The right data makes such decisions simple, though you probably don't have that data today.
Source: CRM Buyer