Insight, Inc. has introduced Insight Enterprise Strategy (IES); a methodology for breaking down barriers among organizational functions in order to facilitate integrated planning. Companies can perform "what-if" analyses related to their marketing campaigns, incorporating such elements as procurement, manufacturing, transportation, warehousing, duties, taxes, port handling, in-transit inventory costs, customer-service requirements, marketing costs and budgetary limits. Employing a mathematical optimization engine, IES identifies the most suitable marketing initiatives or campaigns, then allocates budgets to the markets, channels and products that will yield the greatest margin. At the same time, the tool evaluates the impact on the entire supply chain, from raw-material procurement to final customer delivery. IES also handles critical planning issues such as capital planning, strategic outsourcing, vulnerability analysis and carbon footprint minimization.
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