Cadbury, based in the United Kingdom, states in its vision statement that it is "working together to create brands people love." To achieve such a positive goal, it has meant working closely with suppliers to create an international supply chain that embodies the overall spirit of the company through ethical sourcing of all raw materials for its beloved products. Along the way, the company seeks to share its practices with other organizations to improve the industry and consolidate efforts, rather than use its own ethical sourcing model solely for its own advantage.
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