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Home » Japanese Buying More and More Online, Forsaking Their Stores

Japanese Buying More and More Online, Forsaking Their Stores

September 8, 2009
Business Week

It never rains but it pours for Japan's department store operators, once the driving force behind Japan's bubble-era consumerism. This summer already-flagging sales plunged further as recession-hit consumers cut back on spending. Nature didn't help out, either, as poor weather hurt sales.

Yet, even when the recession eases and the weather improves, don't expect a big bounce in sales. These days, Japan's recession-hit shoppers increasingly prefer to shop without ever leaving home.

The numbers are startling. The Nikkei daily estimates online shopping sales in Japan rose 22 percent to $67.2bn. That's despite Japan's deepest recession in the postwar era.

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