• Advertise
  • Contact Us
  • About Us
  • Supplier Directory
  • SCB YouTube
  • Login
  • Subscribe
  • Logout
  • My Profile
  • LOGISTICS
    • Air Cargo
    • All Logistics
    • Express/Small Shipments
    • Facility Location Planning
    • Freight Forwarding/Customs Brokerage
    • Global Gateways
    • Global Logistics
    • Last Mile Delivery
    • Logistics Outsourcing
    • LTL/Truckload Services
    • Ocean Transportation
    • Rail & Intermodal
    • Reverse Logistics
    • Service Parts Management
    • Transportation & Distribution
  • TECHNOLOGY
    • All Technology
    • Artificial Intelligence
    • Cloud & On-Demand Systems
    • Data Management (Big Data/IoT/Blockchain)
    • ERP & Enterprise Systems
    • Forecasting & Demand Planning
    • Global Trade Management
    • Inventory Planning/ Optimization
    • Product Lifecycle Management
    • Sales & Operations Planning
    • SC Finance & Revenue Management
    • SC Planning & Optimization
    • Sourcing/Procurement/SRM
    • Supply Chain Visibility
    • Transportation Management
  • GENERAL SCM
    • Business Strategy Alignment
    • Education & Professional Development
    • Global Supply Chain Management
    • Global Trade & Economics
    • HR & Labor Management
    • Quality & Metrics
    • Regulation & Compliance
    • SC Security & Risk Mgmt
    • Supply Chains in Crisis
    • Sustainability & Corporate Social Responsibility
  • WAREHOUSING
    • All Warehouse Services
    • Conveyors & Sortation
    • Lift Trucks & AGVs
    • Order Fulfillment
    • Packaging
    • RFID, Barcode, Mobility & Voice
    • Robotics
    • Warehouse Management Systems
  • INDUSTRIES
    • Aerospace & Defense
    • Apparel
    • Automotive
    • Chemicals & Energy
    • Consumer Packaged Goods
    • E-Commerce/Omni-Channel
    • Food & Beverage
    • Healthcare
    • High-Tech/Electronics
    • Industrial Manufacturing
    • Pharmaceutical/Biotech
    • Retail
  • THINK TANK
  • WEBINARS
    • On-Demand Webinars
    • Upcoming Webinars
    • Webinar Library
  • PODCASTS
  • VIDEOS
  • WHITEPAPERS
Home » Forecasting & Demand Planning: The Bright Spot in the Supply Chain Marketplace

Forecasting & Demand Planning: The Bright Spot in the Supply Chain Marketplace

February 22, 2010
Ann Grackin, chief executive officer, ChainLink Research

Demand planning continues to be the bright spot in the supply chain marketplace. In the last few years the applications for understanding markets and the nuances around customer taste and spend; merchandizing and assortment planning; demand creation and access to customers, including marketing and loyalty applications; and working through collaborative multi-tier planning with suppliers are of strong interest and concern to all industry sectors.

Within the volatile markets we had in 2009, we found that getting demand right and finding the right custom and profitable product mix to support the best markets for the firm were crucial. And we expect to see that continue in 2010. In addition, globalization is quite strong with, for example, the Asian consumer markets strong. However, reaching these buyers requires getting the numbers right: different products for different markets.

Emerging global firms have been shy on technology spending in general, but they do represent new market potential for those supply chain application and consulting firms with the ability to develop rapport in these cultures and the ability to manage the sales process.

Our research has shown that demand management-market/demand creation; forecasting; sales and operations planning; and demand collaboration projects - will be primary focus areas for the foreseeable future.

The Outlook

In 2010, we see growth in projects for demand management. Revenues will be earned from both services as well as technology. The average purchase price for technology will be low, but sales will continue for unique modules with about 4-percent growth.  But we also expect applications that make spreadsheets work well to continue to sell, as a low cost alternative to richer algorithmic approaches.

RELATED CONTENT

RELATED VIDEOS

Cloud & On-Demand Systems Sales & Operations Planning Forecasting & Demand Planning Sourcing/Procurement/SRM Supply Chain Planning & Optimization Technology Industrial Manufacturing
KEYWORDS Cloud, SaaS & On-Demand Systems Forecasting & Demand Planning Industrial Manufacturing Sales & Operations Planning SC Planning & Optimization Sourcing/Procurement/SCM Technology
  • Related Articles

    The Big Data Imperative in Forecasting & Demand Planning

    Go Back to the Basics for Future Success in Demand Planning, Forecasting

    Demand Planning: Taking Its Rightful Place in the Supply Chain

Ann Grackin, chief executive officer, ChainLink Research

Networked Platforms & Applications

More from this author

Subscribe to our Daily Newsletter!

Timely, incisive articles delivered directly to your inbox.

Popular Stories

  • A COMPLEX SERIES OF ROADWAYS AND RAMPS, SEEN FROM HIGH ABOVE, IS PARTLY SHROUDED BY CLOUD

    Supply Chain Visibility Isn’t Just a Catchphrase; It’s an Imperative

    Logistics
  • A TRUCK LEAVES A PORT DOCK LOADED WITH A CONTAINER

    C.H. Robinson Digs in Against Activist Investor Ancora

    Freight Forwarding/Customs Brokerage
  • A CONTAINER SHIP PLIES A SILVERY OCEAN

    CVC Nears Deal to Acquire Logistics Firm Scan Global

    Logistics
  • A WOMAN IN HER LIVING ROOM GESTURES IN DISMAY ON THE PHONE OVER AN OPEN SHIPPING BOX

    Retailers – Quit Bellyaching and Differentiate Yourself on Returns

    Reverse Logistics
  • MANY COGS INTERACT TOGETHER, ONE PAINTED WITH THE FLAG OF MEXICOStock-natatravel-1261506189.jpg

    Mexico’s Industrial Hubs Grow as Part of Shift Toward Nearshoring

    Logistics

Digital Edition

Scb q1 2023 cover

2023 Supply Chain Management Resource Guide: Packing for a Difficult Year

VIEW THE LATEST ISSUE

Case Studies

  • New Revenue for Cloud-Based TMS that Embeds Orderful’s Modern EDI Platform

  • Convenience Store Client Maximizes Profit and Improves Customer Service

  • A Digitally Native Footwear Brand Finds Rapid Fulfillment

  • Expanding Apparel Brand Scales Seamlessly with E-Commerce Technology

  • How a Global LSP Scaled its Security Program and Won More Business

Visit Our Sponsors

Orderful Yang Ming Alithya
Barcoding Blue Yonder BNSF Logistics
CoEnterprise Data Capture Deposco
E2open GAINSystems Generix
Geodis GEP GreyOrange
Here Honeywell Intelligrated IFM
Infor Inmar Keelvar
Kinaxis Korber Lean Solutions Group 2H
Liberty SBF Locus Robotics Logility
LogistiVIEW Lucas Systems MCA Connect
MPO Nvidia Old Dominion
OpenText ORTEC Overhaul
Parsyl PMMI QIMA
Redwood Logistics Ryder E-commerce by Whiplash Saddle Creek Logistics
Schneider Dedicated Setlog Holding AG Ship4WD
Shipwell Tecsys TGW Systems
Thomson Reuters Tive Trailer Bridge
Vecna Robotics Verity
Verusen
  • More From SCB
    • Featured Content
    • Video Library
    • Think Tank Blog
    • SupplyChainBrain Podcast
    • Whitepapers
    • On-Demand Webinars
    • Upcoming Webinars
  • Digital Offerings
    • Digital Issue
    • Subscribe
    • Manage Your Subscription
    • Newsletters
  • Resources
    • Events Calendar
    • SCB's Great Supply Chain Partners
    • Supplier Directory
    • Case Study Showcase
    • Supply Chain Innovation Awards
    • 100 Great Partners Form
  • SCB Corporate
    • Advertise on SCB.COM
    • About Us
    • Privacy Policy
    • Contact Us
    • Data Sharing Opt-Out

All content copyright ©2023 Keller International Publishing Corp All rights reserved. No reproduction, transmission or display is permitted without the written permissions of Keller International Publishing Corp

Design, CMS, Hosting & Web Development :: ePublishing