Perhaps airfreight operators are their own worst enemies when it comes to explaining their positions, Oliver Evans, the head of Swiss WorldCargo, writes in his blog. "Well, just listen to it: we say (for instance) that "IATA is liaising with TIACA, FIATA and the WCO to ensure that the CCSP imposed upon our industry by the US government can be implemented smoothly. Furthermore by means of C2K we are exchanging shipment quality data so that our FWB, RCS, DEP (which is FAP) and RCS are fully transparent.

"Jargon is all well and good and shorthand makes for streamlined communication. But we have developed a fully grown forest of acronyms, 3-letter codes and abbreviations - all the while wondering why the heck it is so difficult to convey essential explanations of issues within our own industry, let alone to outsiders.

"The truth is, the more we try to explain, the less intelligible we are. And airline CEOs, politicians and journalists don't have too much time or patience to listen to us.

"Are you still wondering, why we remain the hidden, forgotten engine of world trade? 

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