Epicor Software Corp. has unveiled the Epicor Retail Enterprise Selling Google Adapter. The tool allows retailers to show consumers, directly within Google Product Search results, whether or not items are in stock at nearby stores. Users viewing Google Product Search listings can tap or click on the adjacent "in stock nearby" link to view whether the item is in stock or has limited availability at retailers located nearby. They can also see how far that store is from the consumer's home or business location. According to Epicor, retailers taking advantage of the real-time inventory and store location functionality can gain visibility with potential buyers and boost revenues by ensuring that customers obtain the items they most desire. Users of Google AdWords can deliver promotional offers to help drive in-store purchases. Epicor's applications work with the .NET framework. The company focuses on systems for the manufacturing, distribution, retail, hospitality and services industries.

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