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On the heels of the two busiest online shopping days for consumers and small businesses, Cyber Monday and Restock Tuesday, Liquidation.com - an online auction marketplace for surplus inventory from top retailers, warehouse clubs and manufacturers - says there was a significant surge in overall sales when compared to year-over-year 2009.
Selling to small and medium-sized businesses on its core online auction marketplace -- and directly to consumers through its Secondipity.com website and other consumer e-commerce marketplaces -- Liquidation.com experienced significant increases on both Cyber Monday and Restock Tuesday, a day when online and offline retailers restock their shelves in preparation for December holiday shoppers. Other results include:
• Overall sales increased by more than 16% for Cyber Monday and Restock Tuesday combined, compared to the same period in 2009;
• Direct-to-consumer sales increased by more than 85% for Cyber Monday and Restock Tuesday combined, compared to 2009, and;
• Liquidation.com site traffic increased 12% on Cyber Monday and Restock Tuesday combined, compared to the prior week.
"Cyber Monday and Restock Tuesday are always critical sales days for us," said Cayce Roy, executive vice president of Liquidity Services Inc. "These results indicate that consumer confidence is higher in this shopping season than in 2009, and that buyers are looking to get more value out of their purchases, especially with big-ticket, consumer electronics items like the iPod Touch or HDTVs. Our expectation is that buyers will continue to seek out value and look for these discounts through the end of December."
Top-selling products during these high-traffic shopping days include various models of Apple iPods, including the Shuffle, Classic, and Nano; Nintendo Dsi XL, Nintendo Wii, and other video game consoles; digital cameras; and smartphones.
Liquidation.com works with seven of the top 10 retailers in the U.S., and helps thousands of merchants through its selling of surplus, overstock and consumer returned inventory. Auction sizes range from truckload, pallet, small package and single-unit, while product conditions range from new to consumer-returned and salvage.
Source: Liquidity Services
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