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Home » Business Finds Competitive Advantage in Adopting Social Media

Business Finds Competitive Advantage in Adopting Social Media

February 2, 2011
CFO

The collection of Web capabilities and practices grouped under the rubric of "Social Media" has quickly morphed from a cutting-edge way to foster brand awareness to a mainstream business practice. In fact, given its growing popularity, companies that don't get their arms around social media may risk tumbling into a competitive abyss.

The technology still poses risks; giving consumers a platform from which they can shape a brand's message is a scary proposition, and there have been plenty of stories about employees blogging or tweeting everything from confidential company information to racist rhetoric. But companies are increasingly deciding that the benefits win out.

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Technology Business Strategy Alignment Global Supply Chain Management Pharmaceutical/Biotech Retail
KEYWORDS Business Strategy Alignment Global Supply Chain Management Pharmaceutical/Biotech Retail Supply Chain Analysis & Consulting Technology
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