Challenge: A company has a highly complex supply chain and ships more than 1.1 billion units internationally each year. It needed an effective way to manage transportation operations to cut costs, identify improvement opportunities, and gain visibility, traceability and control over global logistics operations.

The logistics industry has seen an incredible transition since this time last year, when trucking companies scrambled to comply with a new electronic logging device (ELD) mandate.

A technological transformation is taking place in supply chains across the globe today.

Real-time freight visibility adds value to supply-chain operations, according to most logistics companies. But is it really "real"?