Was there ever a time when trade wasn't a polarizing subject? Judging from the endless debate, it's either the key to economic prosperity, or a catastrophe for the common worker. There seems to be no middle ground.

Is the forecast really dead? Should companies instead shift their focus to acquiring the ability to respond quickly to whatever happens in markets? A SupplyChainBrain Power Lunch discussion with Jim White, vice president of central operations with Applied Materials; Jake Barr, chief executive officer of Blue World Supply Chain Consulting; and C.J. Wehlage, vice president of high tech solutions with Kinaxis.

Jim White, vice president of central operations and CPO with Applied Materials, talks about the challenges his company faces in gaining full visibility of supply and demand, and in dealing with increasing supply-chain volatility.

Ethan Hunt, supply chain consultant with Agilent Technologies, talks about the challenges his company faces in gaining full visibility of supply and demand, and in dealing with increasing supply-chain volatility.

Jennifer Bell, systems analyst with First Solar, talks about the challenges her company faces in gaining full visibility of supply and demand, and in dealing with increasing supply-chain volatility.

Cognex Corp., a provider of machine-vision technology, has introduced Cognex Tire Solutions.