In a recent report, the World Economic Forum offered some grounding advice: “For any organization, blockchain technology should not be a goal in itself, but a tool deployed to achieve specific purposes.”

The ways in which a commercial truck can be configured for leasing seem limitless. So how can the lessor boil down this complexity into a coherent offering to the customer?

Here's how the company has embraced the notion of a "cognitive enterprise" — and how it has transformed business processes across the organization.