Consumers with a high degree of social and environmental awareness will change their behavior and brand choices to match their values. Yet most brands operate on a linear “make, use and dispose” business cycle.
In the heart of America’s coal country, a cavernous new recycling plant is turning trash into a fuel that burns cleaner than coal, using a first-in-the-nation process hailing from Europe.
From Appalachia in the U.S. to Queensland in Australia and Chernobyl in Ukraine, solar and wind farms are being developed or built in places not normally associated with clean energy, and in some regions long resistant to it.