Distribution center design has always been a key aspect of supply-chain management. Now it's becoming a "science." Russ Meller, vice president of research and development with Fortna, explains what that means.

Analyst Insight: Customer relationship management evolved from contact management, a sales-focused process for suppliers. In many cases, CRM must be rethought; it should be stood on its head, starting with customers' needs and working back to suppliers. Because most companies lack sufficient resources to satisfy every customer, this approach initially leads to frustration. But "every customer totally thrilled" is the wrong objective. To the contrary, it's critical to focus: to "wow" the most profitable customers, and serve them perfectly. Supply chain responses must match segmented and targeted relationships to build satisfaction and profit. - Robert Sabath, Principal Essentialist SCM, Trissential

Analyst Insight: Years ago in the consumer products industry, the "supply chain of the future" looked much like today's supply chain. Industry change was gradual and incremental. But the pace of change today demands a more proactive and aggressive approach to future logistics planning. Market and competitive forces are completely reshaping how supply chains need to operate in the future. There are several opportunities for companies to improve their market position by improving internal operations. - Charles Trimarco, Managing Consultant-Supply Chain Management, Capgemini Consulting

Retailers that have rolled out RFID have traditionally used handheld readers. However, some are starting to use exit-monitoring or even whole-store illumination approaches. Smart shelves have yet to take off. The dynamics are changing, which could influence which strategy makes the most sense for a given store. Which strategy is best for you?

Companies that successfully rode out the recession are now looking for better times ahead, but they should be cautious, says a report from Jones Lang LaSalle, which identified five operational issues that companies should remain focused on as the economy continues to strengthen.