The fashion industry is undergoing the biggest change since the industrial revolution: Today's consumers prize instant convenience and authenticity. They want innovative new products, instantaneous information, to comparison shop, to easily return items that don't fit, and always get the best deal.
Keeping online buyers happy is easy. All you have to do is flood the channel with so much inventory that you're never out of stock. And probably go out of business in the process.
European sporting goods and sportswear retailer Sport Zone is expanding its use of RFID technology to eight stores, following a two-store pilot that raised inventory accuracy to 99 percent.