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According to the company, they will allow marketers, merchandisers and e-commerce professionals to learn, predict and enable customer engagement at each step of the brand experience. With IBM Real-Time Personalization, marketers will be able to deliver the intended message and offerings to customers. Part of the IBM Marketing Cloud, the tool accounts for changes of preference over time. Its Cognitive Rules Advisor learns, advises and suggests the offer and message to be shared with each visitor. It then discovers which segments are responding best to each variation, broken down by factors such as age and geography. Through the use of self-learning algorithms and analytics, it fine-tunes the experiences over time. IBM also announced new cognitive technologies in Commerce Insights, which provide merchandisers with a real-time view of their businesses, focused on how products and categories are performing. The site automatically places products on a Web page based on current demand and inventory, and adapts the sequencing as sales and inventory levels change.
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