Ninety-nine percent of consumers who take delivery of online orders in brick-and-mortar stores are pleased with the experience, according to a recent survey. Twenty-nine percent said the option is why they placed the order in the first place.
Macy's is turning to RFID to support omnichannel initiatives, specifically its "Pick to the Last Unit" (P2LU) program. The retailer will use Tyco Retail Solutions' inventory visibility platform to access its full inventory throughout its entire store base.
Although e-commerce sales accounted for more than $340bn in 2015, a recent Baymard Institute study revealed that about 69 percent of online shopping carts were still left abandoned. Why so many unfulfilled digital sales?
Today, omnichannel is so much broader than just the technology platform the customer uses for purchases - web, store, mobile, catalogue and so on. At its heart it is really about fulfillment - the customer's choice of fulfillment.
Customer service is an indisputably important factor when it comes to online retail. Good customer service can be the greatest sales asset a retailer can have, encouraging loyalty and word-of-mouth recommendations. But bad customer service cannot only see a particular sale lost in an instant, but long-term irreparable damage done to the brand.
B2C e-commerce in Canada is dominated by U.S.-based retailers, according to a report from Research and Markets. However, local Canadian retailers could be favored this year by weaker Canadian currency with respect to the U.S. dollar.