Hermes, a provider of e-commerce and omnichannel services for fashion and lifestyle brands, has made available Smartful, a one-stop application that gives U.S.-based companies access to the same global, full-service options that the company has previously offered only to large online retailers.
Today's fashion industry is obsessed with getting product to store shelves quickly, changing out assortments constantly, and charging rock-bottom prices. But there's a price to be paid for that behavior.
As most shoppers have experienced, ordering clothes online can occasionally be a shot in the dark – not every item fits the way they'd hoped, nor does every color match the description exactly. This not only annoys consumers, but also retailers when those disgruntled customers send their unwanted items back.