Movie heists often involve sophisticated tools and brilliant plans that depend on crack timing in order to succeed. Not so in real life.

Competition within the supply chain industry is fierce. Internal executives, third-party providers and industry consultants all have their own special sauce strategies to navigate the twists and turns of the supply chain. Touting a company's strength is important for shareholders and marketing efforts. But value can be generated by recognizing operational deficiencies, and seeking out partner companies with complementary competencies. By this initiative, both companies capture or retain the ultimate prize - the customer. Sometimes a company's best choice for a partner is the least expected or desired - a competitor.

Jeff Hedges, president of OPEX Material Handling, outlines some of the major challenges confronting e-commerce providers, including rising costs, tax issues and global regulation.

Eight p.m. in the "war room" of Johnson & Johnson Health Care Systems: 150 people from all over the world are on a conference call. The topic is a supply outage of trocars, a medical device used in microscopic surgery. Someone on the line, clearly untroubled by the crisis, speaks up. "It's just a trocar," he says.