Companies say they are in dire need of competent supply and demand planners, but the requirements of that position today are so varied that you wonder whether a single person exists who can do the job. It calls for strong math and statistical skills, obviously, but a good planner must also be able to communicate well across the multiple "silos" of an organization. The right candidate will have a deep understanding of the requirements of manufacturing, logistics, marketing, sales and finance. Then there's the necessity of reaching outside company walls to suppliers and customers, to ensure that all parties are in agreement about what the demand forecast should be. Who are these freakishly talented individuals? And where can they be found?

Take a close look at any supply chain - even a single entity within it - and you're likely to uncover a hodgepodge of disciplines, each with its own method for forecasting demand, and each convinced of its superiority over everyone else's. So it only makes sense that companies would dream of coming up with a single forecast upon which all departments could agree.

Supply chain managers fight a tough battle in trying to meet management demands to decrease costs while creating efficiencies and implementing sustainability measures. Economic growth has improved but lacks the stability to provide companies comfort to budget for implementation of many of the innovations in their long- or short-term plan. However, companies can stagnate without taking the time to identify opportunities to innovate. With pressure to sustain its competitive edge, leading organizations are beginning to consider their reverse supply chain to find hidden value.

Analyst Insight: Software has become extremely effective in tracking and tracing the smallest detail. In actuality, enterprise software vendors have incorporated recall management and best practices into their software. Organizations often lack the necessary policies and procedures to facilitate reverse logistics processes, but software is not one of the deficiencies. -- Keean Persaud, Managing Director, Eval-Source

Analyst Insight: During 2012, high-tech industry executives recognized that optimizing supply chain operations is directly related to profitable growth, higher operating margins and capital efficiency - each of which helps create value. While new products matter, factors such as selection, price, availability and service also enhance the buying experience. - Gene Tyndall, Executive Vice President, Tompkins International

Analyst Insight: The worldwide logistics market has experienced a growth rate of approximately 7 percent annually, which is notable given logistics costs average about 12 percent of total revenues globally. Of this total, an average of 46 percent is spent through outsourced relationships, which drove total spend in North America alone to $134bn in 2011. Given this growth and the increasing complexities of global trade, selecting the appropriate services to outsource and structure mutually beneficial relationships with logistics providers is critical. - Aaron Pernat, Senior Manager, and Gary Allen, Executive Director, both in Ernst & Young's Supply Chain Advisory Practice