For decades, the logistics industry has hoped technological advances would provide the Holy Grail of total supply chain visibility in a seamless solution, easy to implement and simple to use.

In America’s food-obsessed landscape, the quickest route to a new idea is to look for something already being done — and then make it vegan. Wild Earth Inc., a startup based in Berkeley, California, is doing that to pet food with lab-created proteins. Translated, that means fake meat for Fido.