It's no secret that Generation Z consumers (aged approximately 13 to 21) are highly connected and digitally immersed. In response, marketers have been quick to focus all their energy on trends like video and branded filters in an attempt to cater to these digital natives through Instagram, Snapchat and other mobile apps.
A growing number of companies are paying to track in real time everything from truckloads of pork chops to shipping containers full of exercise equipment.
At the height of their love affair, Bridget Henry visited online clothing store ModCloth's app every day. It wasn't just the clothes with a vintage and quirky vibe that the 26-year-old liked, it was the story.
The success of logistics service providers (LSPs) rises and falls with the ever-shifting strategies of the manufacturers, suppliers and retailers that make up their customer base. Today, outsourcing is on the ascent. But can LSPs keep supporting the demand?
The latest supply-chain news, analysis, trends and tools for executives in the e-commerce/omnichannel industry — which consists of companies engaged in internet retailing, including those with auxiliary brick-and-mortar stores. Learn how e-commerce/omnichannel companies and their suppliers around the world are managing the flow of products across all channels of the enterprise. Experts sound off on forecasting and demand planning, supply-chain visibility, logistics outsourcing, inventory optimization, transportation management, warehouse management, supply-chain security, corporate social responsibility and more.
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