Late or inaccurate deliveries greatly impact consumers' future decisions to shop with a retailer online, by phone or in the store, according to a Voxware study of 500 consumers.

Research released by Voxware indicates two thirds of consumers return online or phone purchases because of retailer error - usually delivering an item in the wrong size or color - and repeat business suffers as a result. On top of that, the returns process is flawed in many cases.