Mondelēz International cut the official weight of its "Alpenmilch" bar from 100 grams to 90 grams, while raising its price by 50 cents.

Roughly 70% of consumers say that frustrating packaging makes them think less of a brand, while 35% say that fixing bad packaging would make them buy from a brand more often.

Operational efficiency is a durable solution, as it’s where emissions reduction and cost reduction share a common foundation.