Motorola, Inc. and Avery Dennison have forged a new marketing agreement for radio frequency identification (RFID) technology. The deal calls for Avery Dennison to supply EPCglobal Gen 2 RFID tags to Motorola, which will offer them to the marketplace as part of its portfolio of custom tags. Motorola's products include an airline baggage tag and durable tags for asset tracking. It sells EPC-compliant RFID handheld readers, fixed RFID readers and packaged RFID reader systems. Avery Dennison produces high-volume RFID inlays, as well as pressure-sensitive labeling materials, office products and retail tag, ticketing and branding systems. Together the companies will be able to optimize RFID systems for "real-world" deployments, they said. Motorola plans to start shipping Avery Dennison-supplied Gen 2 tags in the second half of 2007.
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