• Advertise
  • Contact Us
  • Supplier Directory
  • SCB YouTube
  • About Us
  • Login
  • Subscribe
  • Logout
  • My Profile
  • LOGISTICS
    • Air Cargo
    • All Logistics
    • Facility Location Planning
    • Freight Forwarding/Customs Brokerage
    • Global Gateways
    • Global Logistics
    • Last Mile Delivery
    • Logistics Outsourcing
    • LTL/Truckload Services
    • Ocean Transportation
    • Parcel & Express
    • Rail & Intermodal
    • Reverse Logistics
    • Service Parts Management
    • Transportation & Distribution
  • TECHNOLOGY
    • All Technology
    • Artificial Intelligence
    • Cloud & On-Demand Systems
    • Data Management (Big Data/IoT/Blockchain)
    • ERP & Enterprise Systems
    • Forecasting & Demand Planning
    • Global Trade Management
    • Inventory Planning/ Optimization
    • Product Lifecycle Management
    • Robotics
    • Sales & Operations Planning
    • SC Finance & Revenue Management
    • SC Planning & Optimization
    • Supply Chain Visibility
    • Transportation Management
  • GENERAL SCM
    • Business Strategy Alignment
    • Customer Relationship Management
    • Education & Professional Development
    • Global Supply Chain Management
    • Global Trade & Economics
    • Green Energy
    • HR & Labor Management
    • Quality & Metrics
    • Regulation & Compliance
    • Sourcing/Procurement/SRM
    • SC Security & Risk Mgmt
    • Supply Chains in Crisis
    • Sustainability & Corporate Social Responsibility
  • WAREHOUSING
    • All Warehouse Services
    • Conveyors & Sortation
    • Lift Trucks & AGVs
    • Order Management & Fulfillment
    • Packaging
    • RFID, Barcode, Mobility & Voice
    • Warehouse Automation
    • Warehouse Management Systems
  • INDUSTRIES
    • Aerospace & Defense
    • Apparel
    • Automotive
    • Chemicals & Energy
    • Consumer Packaged Goods
    • E-Commerce/Omni-Channel
    • Food & Beverage
    • Healthcare
    • High-Tech/Electronics
    • Industrial Manufacturing
    • Pharmaceutical/Biotech
    • Retail
  • THINK TANK
  • WEBINARS
    • On-Demand Webinars
    • Upcoming Webinars
    • Webinar Library
  • PODCASTS
  • WHITEPAPERS
  • VIDEOS
Home » Case Study Showcase » CPG Company's Domestic Demand Sensing Tool Leads to Global Implementation for Forecasting

CPG Company's Domestic Demand Sensing Tool Leads to Global Implementation for Forecasting

April 20, 2012

Solution: Terra's solutions apply pattern recognition mathematics to daily data daily, including channel inventory, orders, shipments and POS, to create a forecast that immediately responds to shifts in demand.

Results: Our customer implemented Terra's Demand Sensing in North America, reducing forecast error by 40 percent. This 40 percent reduction enabled them to remove three days of finished goods safety stock and decrease costs by reducing transshipments and shipping expedites. Following the success in North America, our customer is implementing Terra's Demand Sensing and Multi-Enterprise Inventory Optimization globally to improve forecast accuracy and decrease costs around the world.

About the Solution Provider: Terra Technology's solutions use better mathematics and downstream data to improve supply chain performance, reducing forecast error up to 50% and inventory up to 20%. Some of the world's largest consumer goods companies use Terra, including Procter & Gamble, Unilever, Kraft Foods, Kimberly-Clark, General Mills, ConAgra Foods and Campbell Soup.

Web:  www.terratechnology.com

Email:  joe.laro@terratechnology.com

Phone:  (978) 532-1012

    RELATED CONTENT

    RELATED VIDEOS

    Case Study Showcase Technology Forecasting & Demand Planning Supply Chain Planning & Optimization Sourcing/Procurement/SRM Consumer Packaged Goods Food & Beverage Retail
    KEYWORDS Case Study Showcase consumer packaged goods Food and Beverage Forecasting & Demand Planning Retail SC Planning & Optimization Sourcing/Procurement/SCM Technology
    • Related Articles

      In a Complex Retail World, Kellogg Company Turns to Demand Sensing

      Domestic Company Transitions to Automated Global Shipping Without a Hitch

      Demand Sensing Needed to Break Through 'Demand Planning Performance Ceiling,' Study Suggests

    • Related Directories

      Tecsys, Inc.

      ProcureAbility

    Subscribe to our Daily Newsletter!

    Timely, incisive articles delivered directly to your inbox.

    Featured Product

    Popular Stories

    • Stacks of multi-colored shipping containers arranged in rows at a port, with rows of blue and grey shipping cranes lining the background along the coastline

      Port of Savannah Approved for New 3.5M TEU Terminal

      Global Gateways
    • An overhead view of a port, with stacks of containers and vehicles moving through rows

      Podcast | AI in Supply Chain Planning: Impact, Promise and Limits

      Artificial Intelligence
    • On Demand Webinar Oliver Wight Wed Oct 14 2026 2p ET.png

      AI in IBP: From Data to Decisions

      Webinars
    • SCB_Q426_SAP_FSR_THUMB_2.jpg

      An AI Playbook for Your Journey to Autonomous Planning

      Global Logistics
    • A LARGE COMPLEX OF BUILDINGS SITS IN THE DESERT

      Aramco HQ Hit as Houthis Widen Attacks on Saudi Arabia

      Global Trade & Economics

    Digital Edition

    Scb q3 26 cover

    100 Great Supply Chain Partners 2026: The Secret to Supply Chain Success

    VIEW THE LATEST ISSUE

    Case Studies

    • Recycled Tagging Fasteners: Small Changes Make a Big Impact

    • A GRAPHIC SHOWING MULTIPLE FORMS OF SHIPPING, WITH A HUMAN STANDING AT THE CENTER, TOUCHING A SYMBOLIC MAP OF THE WORLD

      Enhancing High-Value Electronics Shipment Security with Tive's Real-Time Tracking

    • A GRAPHIC OF INTERLACING HONEYCOMBED ELEMENTS REPRESENTING GLOBAL BUSINESS TRANSACTIONS

      Moving Robots Site-to-Site

    • JLL Finds Perfect Warehouse Location, Leading to $15M Grant for Startup

    • Robots Speed Fulfillment to Help Apparel Company Scale for Growth

    Visit Our Sponsors

    4flow Amazon Freight Anaplan
    Arkieva AutoStore Blue Yonder
    Canadian National Railway Company Carton Cloud CoEnterprise
    Dassault Descartes Dexory
    Duravant E2Open EPG
    General Logistics Systems GEP Hy-Tek
    iGPS Knapp Korber
    Lyngsoe Odyssey Logistics OMP
    PeakAI Procurability Quinyx
    SAP Sikick Staples
    S&P Global Mobility Systech TADA
    Tive TransImpact US Bank
    Werner WSI
    • More From SCB
      • Featured Content
      • Video Library
      • Think Tank Blog
      • SupplyChainBrain Podcast
      • Whitepapers
      • On-Demand Webinars
      • Upcoming Webinars
    • Digital Offerings
      • Digital Issue
      • Subscribe
      • Manage Email Preferences
      • Newsletters
    • Resources
      • Events Calendar
      • 2026 Event Coverage
      • SCB's Great Supply Chain Partners
      • Supplier Directory
      • Case Study Showcase
      • Supply Chain Innovation Awards
      • 100 Great Partners Form
    • SCB Corporate
      • Advertise on SCB.COM
      • About Us
      • Privacy Policy
      • Contact Us
      • Data Sharing Opt-Out

    All content copyright ©2026 Keller International Publishing Corp All rights reserved. No reproduction, transmission or display is permitted without the written permissions of Keller International Publishing Corp

    Design, CMS, Hosting & Web Development :: ePublishing