Toys R Us recently just announced that it is now offering shipping to more than 60 countries. This move, Turnbull said, is a "positive step" for the toy company and a perfect way to capture missed sales opportunities that come from "cross-border e-commerce."
In fact, Turnbull said, 16 percent of all web traffic that heads to U.S. e-commerce sites are international shoppers. According to the New York Times, in December alone 14 percent of the visitors who went to jcrew.com, and 36 percent of Abercrombie.com visitors were from outside the U.S.
But don't think that if your company decides to go international it will mean an instant increase in dollar signs. A lot of work and research needs to go into making sure your company is ready to go international.
