The interesting background to these trials is that Target"”as its name implies"”has always been precisely focused. These trials, as the CFO pointed out, are the chain admitting that many fundamental shopper assumptions may no longer be valid.
"We spent 50 years honing, moving products one direction to our supply chain and ultimately to the back door of the store. Then through the front door and trying to do that as quickly as possible. Now we're moving product different directions depending on what our guest wants and for us, we need to learn how to operationalize that," Mulligan said.
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