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Home » Why Has Barnes & Noble's Multichannel Retailing Experiment Been a Failure?

Why Has Barnes & Noble's Multichannel Retailing Experiment Been a Failure?

July 12, 2013
Storefront Backtalk

Think it's because Barnes & Noble is in the dead-tree book business? So is Amazon. Besides, at last report the brick-and-mortar bookstore business was still holding up (if only barely). It's the Nook e-reader and the chain's efforts to merge physical book and e-book retailing that have been a bottomless money pit. So why did Barnes & Noble"”having lost its biggest physical-store competitor when Borders went under"”fail to gain any merged channel/omnichannel traction?

It wasn't for lack of trying. The whole point behind putting William Lynch, who has resigned, in the CEO chair was that he had been running the chain's online operation. That didn't work out, in part because Lynch really, really didn't like physical bookstores"”so much that he moved out of the chain's Manhattan headquarters to work in the dot-com offices a mile away, and the CFO and other top executives followed him.

So much for merging the channels.

Read Full Article


Keywords: supply chain management, value chain, value chain IT, multichannel logistics, multichannel retailing

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KEYWORDS Amazon Barnes & Noble Business Strategy Alignment Global Supply Chain Management multichannel logistics multichannel retailing Pharmaceutical/Biotech Retail Sales & Operations Planning SC Planning & Optimization Storefront Backtalk Supply Chain Analysis & Consulting Supply Chain Management Supply Chain Management: Retail Technology Value chain value chain IT
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