There has never been a more crucial time for American businesses to leverage standards and conformance to gain a powerful advantage in the global marketplace.

Standards have the power to turbo-charge innovation and fuel business growth. From design and manufacturing to distribution and marketing, all products and services are affected at some point by standardization. But standards and conformance also impact the strength of the American workforce, inform the direction of innovation, and underpin global commerce.

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Keywords: business growth strategy, enterprise innovation, supply chain management, supply & logistics