This is according to WyseTalk, which believes that social business software (SBS) can play an influential role in businesses' use of big data, due to its ability to capture ambient chatter produced in the normal run of business throughout the corporate ecosystem, and putting it to work directly in the enterprise.

"It is already well accepted that SBS-driven analytics can help shape a sales and marketing-led response to enterprise or customer feedback or changes in stakeholder sentiment, but its value is far greater and more immediate when used as an integral part of operations," says Gys Kappers, CEO of WyseTalk. "As such, it can inform strategic shifts in the application of business resources, including supply chain and logistics planning, manufacturing and distribution."

In a statement, WyseTalk says a McKinsey Global Institute report on big data notes that this branch of analytics will become a key basis of competition, "underpinning new waves of productivity growth, innovation and consumer surplus". McKinsey studied big data in five domains - healthcare, government, retail, and manufacturing and personal location data - and concluded that it can generate value in each.

Adds Kappers: "So, for instance, a retailer can use it to increase its operating margin; a national healthcare system could use it to drive efficiency and quality; and governments could use it to reduce and boost collection of tax revenues."

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Keywords: Logistics Management, Logistics Planning, Supply Chain Management, Supply Chain Solutions, Retail Data Mining, Demand Planning, Supply Chain Systems