Amping up customer service in key product areas like beauty is one way Target hopes to address the fast-growing showrooming trend, especially as the crucial holiday shopping season approaches.
Showrooming may be a delightful win for value-oriented shoppers, but it has likely made retail executives gnash their teeth.
Not Casey Carl, however. Last month, Target's president of multichannel declared in a widely read essay on Target's Web site that he loves showrooming. Well, he qualified, as long as Target books the sale.
Keywords: retail supply chain, supply chain management, value chain, logistics & supply chain
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