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Home » Most Retailers Don't Offer Free Shipping. That Could Be a Mistake.

Most Retailers Don't Offer Free Shipping. That Could Be a Mistake.

November 11, 2013
Storefront Backtalk

While nearly 35 percent of retailers polled by Shop.org said they offer free shipping all year, the majority do not. On a positive note, of the retailers that do not offer free shipping year-round, 16.3 percent said they would begin offering it as a holiday promotion the last week in October.

Why is it that retailers do not recognize the importance and value of free shipping on Cyber Monday and throughout the holiday season? I am an avid user of comparison shopping engines, particularly Google Shopping. If I find that the gift I am eyeing is offered at around the same price from two different retailers and one offers free shipping, it is a no-brainer which site I will choose. I am not brand loyal, for the most part, and I imagine many other savvy online shoppers share similar views.

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Keywords: free retail shipping, Cyber Monday, Google Shopping, online retailing, retail delivery, logistics & supply chain

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KEYWORDS consumer packaged goods Cyber Monday Express/Small Shipments free retail shipping Google Shopping Logistics logistics & supply chain online retailing Retail retail delivery Storefront Backtalk Supply Chain Management: Retail Transportation & Distribution
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