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Home » Your 'Warehouse' Could Be a Building, Plane or Ship, But Do You have Visibility Into It?

Your 'Warehouse' Could Be a Building, Plane or Ship, But Do You have Visibility Into It?

October 14, 2013
Retail Info Systems News

But the definition of "warehouse" is so much broader today, thanks to modern tracking technology and analytics. If a retail supply chain is properly automated, the warehouse is wherever your materials or products are right now. That could be aboard a ship or aircraft, or on trucks headed to customer outlets.

If your organization has the benefit of total command visibility, the supply chain is your warehouse and the distribution center is just one part of it. It's an interactive supply chain, applying specific point-of-sale information and business analytics to maximize profit down to the store level. Begin to make real-time, informed decisions instead of reactive decisions every step of the way.

Here's what command visibility in a supply chain looks like. Take a large department store chain. Let's say someone has designed a really great red dress.

The design goes out to somewhere in China; someone gets the supplies together and manufactures it. The company doesn't have visibility into China, they just know that someone is going to make the red dresses - they don't even know how many. Eventually, the manufacturer gets all the red dresses, boxes them and put them on a ship. The company still has no visibility.

Visibility begins when the ship comes into Long Beach or Seattle, and this is when the company discovers how many red dresses it has. Next, there's a distribution issue because the dresses are going to a DC and the retailer must determine how to get those dresses out to all the stores - so they put 100 dresses in each store.

The next big issue is what to do when the red dresses sell really great in New York City, but not in Atlanta. In New York you need to reorder, is it cheaper to ship the dresses to New York from Atlanta or from the distribution center? Does the company recognize that there are too many red dresses in Atlanta?

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Keywords: Supply Chain Management, Logistics Management, Warehouse Management, Supply Chain Solutions

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Logistics Global Logistics Logistics Outsourcing Transportation & Distribution Inventory Planning/ Optimization Supply Chain Visibility Technology Business Strategy Alignment Global Supply Chain Management All Warehouse Services Apparel
KEYWORDS All Warehouse Services Apparel Business Strategy Alignment Global Logistics Global Supply Chain Management Inventory Planning/ Optimization Logistics logistics management Logistics Management: Warehouse Logistics Logistics Outsourcing Retail Info Systems News retail supply chain Supply Chain Analysis & Consulting Supply Chain Management supply chain solutions Supply Chain Visibility Technology Transportation & Distribution Warehouse Management
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