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The strategy borrows a page from Amazon’s playbook and points to consumers’ growing comfort with purchasing an array of products from their smartphones. The new Staples Exchange platform will help the retailer widen its reach in both business-to-business and business-to-consumer capacities.
“As we continue to enhance our mobile shopping experience, adding more products and services for our customers to choose from is a top priority,” said Faisal Masud, executive vice president of global ecommerce at Staples, Seattle. “Staples Exchange will allow us to bring even more suppliers onto Staples’ ecommerce channels and will offer improved order tracking for customers, making it even easier for them to quickly get the products they need to succeed.”
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