• Advertise
  • Contact Us
  • About Us
  • Supplier Directory
  • SCB YouTube
  • Login
  • Subscribe
  • Logout
  • My Profile
  • LOGISTICS
    • Air Cargo
    • All Logistics
    • Express/Small Shipments
    • Facility Location Planning
    • Freight Forwarding/Customs Brokerage
    • Global Gateways
    • Global Logistics
    • Last Mile Delivery
    • Logistics Outsourcing
    • LTL/Truckload Services
    • Ocean Transportation
    • Rail & Intermodal
    • Reverse Logistics
    • Service Parts Management
    • Transportation & Distribution
  • TECHNOLOGY
    • All Technology
    • Artificial Intelligence
    • Cloud & On-Demand Systems
    • Data Management (Big Data/IoT/Blockchain)
    • ERP & Enterprise Systems
    • Forecasting & Demand Planning
    • Global Trade Management
    • Inventory Planning/ Optimization
    • Product Lifecycle Management
    • Sales & Operations Planning
    • SC Finance & Revenue Management
    • SC Planning & Optimization
    • Sourcing/Procurement/SRM
    • Supply Chain Visibility
    • Transportation Management
  • GENERAL SCM
    • Business Strategy Alignment
    • Education & Professional Development
    • Global Supply Chain Management
    • Global Trade & Economics
    • HR & Labor Management
    • Quality & Metrics
    • Regulation & Compliance
    • SC Security & Risk Mgmt
    • Supply Chains in Crisis
    • Sustainability & Corporate Social Responsibility
  • WAREHOUSING
    • All Warehouse Services
    • Conveyors & Sortation
    • Lift Trucks & AGVs
    • Order Fulfillment
    • Packaging
    • RFID, Barcode, Mobility & Voice
    • Robotics
    • Warehouse Management Systems
  • INDUSTRIES
    • Aerospace & Defense
    • Apparel
    • Automotive
    • Chemicals & Energy
    • Consumer Packaged Goods
    • E-Commerce/Omni-Channel
    • Food & Beverage
    • Healthcare
    • High-Tech/Electronics
    • Industrial Manufacturing
    • Pharmaceutical/Biotech
    • Retail
  • THINK TANK
  • WEBINARS
    • On-Demand Webinars
    • Upcoming Webinars
    • Webinar Library
  • PODCASTS
  • VIDEOS
  • WHITEPAPERS
Home » Driving Toward Excellence in the Omni-channel

Driving Toward Excellence in the Omni-channel

June 11, 2014
OPEX Material Handling

The definition of “omni-channel” differs according to product type and category, says Stevens. Each company has its own unique features that dictate how they sell to customers through various channels, whether online or traditional brick-and-mortar stores.

One of the drivers behind the phenomenon is the ubiquity of cell phones, which allow for “instant gratification.” But merchandisers are eager to reach customers on all platforms, in the belief that the maintenance of multiple channels results in higher levels of customer satisfaction.

“Customers love having options,” says Stevens. Even those who routinely choose free three- to five-day shipping want to know that they can pick up or return online orders at a store if they so desire.

Buyers no longer see a distinction between e-commerce and brick-and-mortar, Stevens says. The key word describing today’s omni-channel is “seamless.” They want identical service whether they’re obtaining product in a store, through parcel delivery or from locker locations.

Retailers, for their part, are scrambling to provide that level of service across all channels. “Everyone feels like they’re behind,” says Stevens. “It really amplifies whatever pressures are already there.”

The same level of flexibility has to apply to distribution centers. Many are being retooled to handle multiple channels within the same facility. Material-handling systems must be able to process shipments no matter how the orders are being fulfilled. And the balance can shift from day to day, says Stevens.

To view the video in its entirety, click here

RELATED CONTENT

RELATED VIDEOS

Inventory Planning/ Optimization All Warehouse Services Consumer Packaged Goods Food & Beverage Retail
KEYWORDS Alex Stevens All Warehouse Services consumer packaged goods Food and Beverage inventory control Inventory Management Inventory Planning/ Optimization Logistics Management: Warehouse Logistics manager of business development OPEX Material Handling Retail retail supply chain supply chain Supply Chain Management Supply Chain Planning
  • Related Directories

    Tecsys, Inc.

OPEX Material Handling

More from this author

Subscribe to our Daily Newsletter!

Timely, incisive articles delivered directly to your inbox.

Popular Stories

  • A HAND HOLDS A CELL PHONE IN FRONT OF A LAPTOP. A FLOATING QR CODE CAN BE SEEN BETWEEN THE PHONE AND LAPTOP.

    The Mysterious Case of the Disappearing QR Code

    Data Management (Big Data/IoT/Blockchain)
  • A WORKER IN COLD WEATHER GEAR WRITES ON A CLIPBOARD IN A WAREHOUSE

    Automating the Cold-Chain Warehouse

    Business Strategy Alignment
  • Multiple cars are being put together by robotic arms on an assembly line inside of a factory. Photo: iStock.com/Traimak_Ivan

    Podcast | Will an Investment ‘Supercycle’ Spark the Revival of American Manufacturing?

    Sourcing/Procurement/SRM
  • A LOOKING-DOWN VIEW OF AN OPEN PIT RARE EARTH ELEMENTS MINE

    U.S. Weighing Record $1B Loan for Massive Lithium Mine in Nevada

    Education & Professional Development
  • A PAIR OF HANDS IS HOLDING A TRANSLUCENT 3D RENDERING OF A GLOBE WITH SUSTAINABILITY SYMBOLS SURROUNDING IT IN FRONT OF A GREEN BACKGROUND.

    Finding ROI in Sustainability

    Data Management (Big Data/IoT/Blockchain)

Digital Edition

Scb august 2023 lg

2023 100 Great Supply Chain Partners

VIEW THE LATEST ISSUE

Case Studies

  • JLL Finds Perfect Warehouse Location, Leading to $15M Grant for Startup

  • Robots Speed Fulfillment to Help Apparel Company Scale for Growth

  • New Revenue for Cloud-Based TMS that Embeds Orderful’s Modern EDI Platform

  • Convenience Store Client Maximizes Profit and Improves Customer Service

  • A Digitally Native Footwear Brand Finds Rapid Fulfillment

Visit Our Sponsors

Antuit Zebra Anvyl AutoStore
BEUMER Group Blue Ridge Global Brother
CHEP Cleo Coenterprise
Data Capture E2open Enveyo
Eva Air ForwardX Robotics Frayt
GAINSystems Generix Geodis
GEP Global Supply Chain Marketing Summit GreyOrange
Here Holman Logistics Infor
Inmar Kinaxis Lexis Nexis
Locus Robotics Logility LogistiVIEW
Lucas Systems MCA Connect MPO
Old Dominion OneRail Overhaul
PartnerLinQ (Visionet) Port of Virginia Ryder E-commerce by Whiplash
Saddle Creek Logistics SAP Shyft
Sourcemap SPS Commerce Tecsys
TGW Systems Thomson Reuters Veho
Verusen Walmart Workshop
  • More From SCB
    • Featured Content
    • Video Library
    • Think Tank Blog
    • SupplyChainBrain Podcast
    • Whitepapers
    • On-Demand Webinars
    • Upcoming Webinars
  • Digital Offerings
    • Digital Issue
    • Subscribe
    • Manage Your Subscription
    • Newsletters
  • Resources
    • Events Calendar
    • SCB's Great Supply Chain Partners
    • Supplier Directory
    • Case Study Showcase
    • Supply Chain Innovation Awards
    • 100 Great Partners Form
  • SCB Corporate
    • Advertise on SCB.COM
    • About Us
    • Privacy Policy
    • Contact Us
    • Data Sharing Opt-Out

All content copyright ©2023 Keller International Publishing Corp All rights reserved. No reproduction, transmission or display is permitted without the written permissions of Keller International Publishing Corp

Design, CMS, Hosting & Web Development :: ePublishing