The application is part of IBM's Smarter Commerce initiative, aimed at helping consumers locate and purchase the products they want, regardless of channel. New electronic-commerce software is intended to provide buyers with a more efficient, streamlined and personalized shopping experience, IBM said. Additional applications, created in IBM Labs, incorporate social media data into campaign metrics to inform sellers of the most effective channels. Cloud-computing software helps marketers to analyze real-time and historical data on buying patterns and purchases across all preferences. Marketers get a holistic view of patterns over time - what was viewed, purchased and how much was spent. Retailers can use this historical data to present product recommendations at prices that are in line with each customer's budget. IBM's Digital Data Exchange allows retailers to collect and share real-time behavioral data with a network of third-party services. Another tool, IBM Attribution Modeler, provides a view of all campaign activities and responses by each customer.

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