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Home » IBM Debuts Software to Serve the Omni-Channel Consumer

IBM Debuts Software to Serve the Omni-Channel Consumer

February 6, 2013
IBM

The application is part of IBM's Smarter Commerce initiative, aimed at helping consumers locate and purchase the products they want, regardless of channel. New electronic-commerce software is intended to provide buyers with a more efficient, streamlined and personalized shopping experience, IBM said. Additional applications, created in IBM Labs, incorporate social media data into campaign metrics to inform sellers of the most effective channels. Cloud-computing software helps marketers to analyze real-time and historical data on buying patterns and purchases across all preferences. Marketers get a holistic view of patterns over time - what was viewed, purchased and how much was spent. Retailers can use this historical data to present product recommendations at prices that are in line with each customer's budget. IBM's Digital Data Exchange allows retailers to collect and share real-time behavioral data with a network of third-party services. Another tool, IBM Attribution Modeler, provides a view of all campaign activities and responses by each customer.

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KEYWORDS cloud supply chain consumer packaged goods Customer Relationship Management EDI Communication (XML/EDI) inventory control Logistics Outsourcing logistics services order fulfillment Retail retail supply chain Sales & Operations Planning SC Planning & Optimization supply chain supply chain collaboration supply chain ecommerce Supply Chain Management Supply Chain Planning supply chain services Supply Chain Visibility Technology
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