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The survey also showed that despite the high ranking in importance, only 25 percent believe they have identified and communicated their culture to a great extent and only 35 percent believe their employees are able to articulate their culture to a great extent.
“The concept of organizational culture has never been more critical or more complex,” said Korn Ferry senior partner Dave Eaton. “Omnipresent globalization, mergers and acquisitions, joint ventures and outsourcing make it imperative to bottom-line results that companies focus on identifying, aligning, and communicating a common culture. They must then cascade and integrate this culture across their enterprise; and then tie that culture back to business strategy.”
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