Hughes keyed in on the importance of and level of sophistication required in shipping high-value goods that must go by air, including include high-tech goods, perishables and pharmaceuticals. He said that 80 percent of pharmaceutical shipments end up destroyed from lack of knowledge by those who are handling it.
To solve this problem, Hughes emphasized the necessity of increased attention on customer service and technology in the airfreight business. "Air cargo must transform itself into a lean, adaptive and innovative industry centered around increasingly sophisticated customer demands," he said.
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