The deal brands the company's parcel logistics technology infrastructure as Transportation Insight Parcel Solutions Powered by BirdDog. According to Transportation Insight, it gives clients tier-one services across all transportation modes. The transaction provides them with additional expertise, tools and technology, according to Chris Baltz, president and chief executive officer of Transportation Insight. The 3PL serves a client base of more than 1,000 customers across all major business sectors of North America.

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