You may be spending plenty on a Web analytics solution, but are you really using it to its fullest potential? How about up to half of its potential? Is the ROI on your Web analytics software greater than the monthly or yearly fees you pay for it? If you are like most companies, the answer to all three of those questions is an unfortunate and resounding, "no!"
New research sponsored by the Web Analytics Association shakes the foundation of Web analytics mindsets. Among the most surprising findings, 69 percent of analytics users and practitioners don't believe that the majority of those who come in contact with Web analytics data understand its significance. Another 13 percent weren't sure. What's more, 47 percent of the 856 Web analytics users and consultants surveyed said the software is "somewhat difficult" and another 9 percent said it was "extremely difficult" to use.
Source: CIO Today, http://www.cio-today.com