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Home » Most Shoppers Have Made Impulse Buys of $100 or More, Report Finds

Most Shoppers Have Made Impulse Buys of $100 or More, Report Finds

January 27, 2016
Fierce Retail

Most consumers, 47 percent, said the impulse buy was for themselves, while 21 percent said for a child and 16 percent for a spouse or significant other.

Most impulse buys, 8 out of 10, are made in a brick-and-mortar store, and 6 percent were made on a smartphone or tablet. Even for millennials, only 7 percent have made an impulse buy on a smartphone or tablet.

In the past three months, the most common impulse purchase was under $25. Only one in four Americans made an impulse purchase over $100 this holiday season, suggesting that Americans are spending more cautiously.

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KEYWORDS consumer packaged goods credit card purchases customer buying behavior e-commerce Fierce Retail Food and Beverage Global Supply Chain Management Mobile Commerce Quality & Metrics Retail Retail Supply Chain Management Supply Chain Analysis & Consulting Supply Chain Management: Retail
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