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Home » Clothing No. 1 Item Online Shoppers Purchase

Clothing No. 1 Item Online Shoppers Purchase

August 4, 2016
MultiChannel Merchant

Out of the 80 percent of respondents who said they made an apparel purchase within the past year, 75 percent said they made an online clothing purchase. Fifty-two percent of them said they plan to make more online clothing purchases over the next 12 months.

When shopping for apparel, 58.5 percent respondents said they did so from a desktop computer or tablet.

The survey also revealed a substantial growth opportunity for online apparel retailers. A quarter of respondents said they did not make any online purchases within the last year but plan to do so over the next 12 months.

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