"The demand for hair shampoos is expected to post steady growth during the forecast period," says Brijesh Kumar Choubey, a lead analyst at Technavio for cosmetics and toiletry research. “The hair shampoo segment is the largest segment of the global hair care products market, mostly due to the fact that these are essential products and are used almost on a daily basis. In order to increase their customer base as well as profit margins, many companies are developing specific shampoos suiting the needs of different age groups and targeted at specific hair problems. The demand for natural and herbal hair shampoos is also set to increase in the coming years.”

The shampoo market is divided into health, anti-dandruff and herbal segments. The global health shampoo market is expected to exceed $18bn by 2020, growing at a CAGR of close to 2 percent.

Health shampoos include those that are developed to address particular hair issues like split ends, dry hair and frizzy hair. Manufacturers operating in this segment are actively engaged in formulating new, more effective, and safe products. The rapid pace of technological advances in the formulation and manufacturing front will also drive the growth of the global health shampoo market.

The global anti-dandruff shampoo market is expected to exceed $6bn by 2020, growing at a CAGR of close to 2 percent.

The increasing level of air pollution globally is observed to be the root cause of many hair-related problems, including dandruff, which might lead to problems like itchy scalp and hair fall. This is where the new age anti-dandruff shampoos offering multiple benefits like scalp care, better hair texture, and reduction in hair fall come into the picture.

The global herbal shampoo market is expected to exceed $5bn by 2020, growing at a CAGR of 2.5 percent.

The herbal shampoo segment is growing at a higher pace than the health and anti-dandruff shampoo segments. Increasing consumer awareness of the benefits of natural and organic hair shampoos and the harmful effects of chemicals such as sodium lauryl sulfate, fragrances, and potassium sorbate is expected to further drive the global herbal shampoo market in the coming years.

Source: Technavio