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Home » Mars Wants to Tackle 'Broken' Cocoa Supply Chain With New Sustainability Scheme

Mars Wants to Tackle 'Broken' Cocoa Supply Chain With New Sustainability Scheme

Mars Wrigley Confectionery launched a new sustainability strategy on Wednesday with the aim of combating deforestation, child labor and poverty in what it called the “broken” cocoa supply chain.

September 21, 2018
Reuters

U.S.-based Mars, the maker of M&Ms and Snickers, said it had revamped its cocoa strategy in an effort to tackle problems that the company and wider industry had so far failed to address.

“The cocoa supply chain as it works today is broken,” John Ament, global vice president of cocoa at the privately owned company, told Reuters in an interview.

“It’s time to recognize this and to build a new model and a new approach that focuses on putting the smallholder at the center.”

The cocoa industry’s current approach to sustainability has drawn criticism in recent months, as years of scattered actions have done little to improve the lives of farmers and prevent environmental degradation.

Under the new sustainability scheme — which will cost the company $1bn over 10 years — all the cocoa it buys will be responsibly sourced by 2025, Mars said.

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KEYWORDS Business Strategy Alignment Food and Beverage Global Supply Chain Management HR & Labor Management SC Security & Risk Mgmt sustainability
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