Challenge: An online fashion retailer required flexibility to manage a growing and ever-changing SKU base with no margin for delay.
Solution: Omnichannel logistics provider Whiplash designed a complex distribution operation with more than 150,000 square feet of dynamic pick locations at its Chino, California-based campus. To streamline the extensive network, Whiplash integrated 150 robots by Locus Robotics Corp. into its fulfillment process.
Results: Automation has allowed Whiplash to deliver intuitive order fulfillment, and the fashion brand effortlessly scaled its operation. “It was the combination of experienced operators, cutting edge automation and a commitment to the customer experience that made this a successful launch," said Greg Morello, president and chief commercial officer of Whiplash.
About the Solution Provider: Whiplash is a leading provider of direct-to-consumer fulfillment and retail logistics, including end-to-end customer care, transportation, distribution, and value-added warehouse services. Its high-performance operations are supported by its namesake ecommerce platform and a suite of advanced technology solutions, enabling the multi-channel connectivity required by the retail supply chains of today and tomorrow. Operating 18 distribution centers nationwide across more than 6.5 million square feet of space in addition to its international partner network, Whiplash brings emerging and established brands the scale and vision they need to grow and succeed.
