Nestle SA said it aims for online sales to contribute a quarter of its total revenue by 2025 as the pandemic accelerates changing consumer behavior.

The portion should reach 25%, up from about 13% in 2020, the world’s largest food company said at its investor seminar on Wednesday. 

The food industry is increasingly embracing e-commerce as the pandemic led more consumers to switch to buying groceries online. French grocer Carrefour SA recently unveiled plans to invest 3 billion euros ($3.4 billion) in its digital growth, while Royal Ahold Delhaize NV is considering an initial public offering for its Dutch online retail unit Bol.com.

“We’ll continue to enhance our e-commerce offerings and increase our spend in digital marketing,” said Bernard Meunier, head of Nestle’s strategic business units.