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Home » Extreme Weather Sends Shoppers to Stores to Stock Up, Survey Finds

Extreme Weather Sends Shoppers to Stores to Stock Up, Survey Finds

A BREATHTAKING IMAGE OF A HUGE DARK CLOUD FRONT SENDING RAIN AND LIGHTNING DOWN ONTO A RURAL AREA

Photo: iStock.com/Revolu7ion93

August 9, 2024
SupplyChainBrain

With extreme weather events such as heatwaves and hurricanes breaking all records, there has been a significant shift in U.S. consumer shopping habits, suggesting a persistence of pandemic-era behaviors, according to the authors of a report based on a survey of more than 1,000 consumers.

Data from a recent survey conducted by inventory planning software firm RELEX Solutions, found that, despite the rise in e-commerce, 53% choose in-store shopping when it comes to stocking up in anticipation of a weather-related event. Further nearly 44% keep a larger stock of essentials at home than previously, 34% shop more frequently to avoid potential shortages, and 26% have shifted to more shelf-stable alternatives.

Read More: Shippers, Carriers Highlight Extreme Weather as Biggest Challenge to Networks in 2024

Retailers clearly need to adjust; only 33% of respondents reported being satisfied with retailers' services and stock management.

The company says actions include improving demand forecasting, and optimizing inventory management to ensure the right products are available at the right time. By leveraging real-time weather data and predictive analytics, retailers can better align their stock with consumer expectations during critical weather events, potentially increasing customer satisfaction and loyalty. 

The RELEX Extreme Weather Consumer report examines how extreme weather events influence consumer behaviors and purchasing patterns, as well as gauges public sentiment on retail preparedness. The survey gathered 1,037 responses from U.S. consumers in August 2024. 

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