When it comes to meeting customer expectations for delivery in the e-commerce era, the shortest distance can be the biggest challenge.

The very term “last-mile” connotes a relatively brief distance and a breezy trip. But in the world of retail and e-commerce, nothing could be further from the truth. The last mile is fraught with complications, yet is often the deciding factor in whether a merchant can hold on to a customer. When the trip breaks down, regardless of who’s responsible, it’s the brand that’s blamed. On this episode, we take a deep dive into the reality of the last-mile: managing both hard and soft costs, how to avoid waste, and how to forecast in an environment of chronic uncertainty. Our guest is Jason Steele, director of business development with UniUni, a specialist in last-mile delivery for e-commerce. What exactly are retailers getting wrong about last-mile costs? And how can they achieve the level of awareness that ensures the process meets customer expectations? Hosted by Bob Bowman, Editor-in-Chief of SupplyChainBrain.

This episode is sponsored by UniUni.

Show notes:

A blog post from UniUni: “Peak Planning 2.0: The New Rules of Navigating Peak Season in Unpredictable Times.”