VerticalResponse has forged an alliance with Advantage Integrated Solutions, Inc. to integrate professional-quality e-mail marketing with sales-pipeline management for small businesses. VerticalResponse is a provider of on-demand services for e-mail and direct-mail marketing. Advantage is a consultant for Intuit QuickBase software. Under the arrangement, Advantage eResults becomes the featured application in the Quickbase App Library. The system unifies sales and marketing by converting marketing lists in inbound leads, and sales leads into customers, the companies said. Marketing lists can be easily imported from most programs, including QuickBooks. eResults is a hosted (software-as-a-service) application, deployable without the need for new hardware, software or IT support.
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